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Design Thinking: Prototyping

What is a Prototype?

A prototype is an early model of a product, system, or concept that allows designers to explore ideas, test functionality, and gather user feedback. According to Merriam-Webster, a prototype is "a first full-scale and usually functional form of a new type or design of a construction." In Design Thinking, prototyping is an iterative process that brings ideas to life through tangible models, enabling rapid experimentation and refinement. Below are the key stages of prototyping within the Design Thinking framework:

visual representation of early prototyping process

1. Imagine & Ideate

Prototyping begins with a spark—an idea inspired by observations, experiences, or unmet needs. This stage focuses on brainstorming and expanding upon potential solutions. The goal is to think broadly, allowing for creativity and exploration of various possibilities.

2. Define & Conceptualize

Once an idea emerges, it needs to be clearly defined. Ask yourself:

At this stage, creating sketches, wireframes, or rough mockups can help visualize the concept before moving into physical prototyping. Example: You want to develop an attachment for an existing medical device to improve its usability. You must first determine the appropriate size and shape, ensuring it fits seamlessly. Precise measurements of the device will help define the parameters of your prototype.

3. Build & Prototype

With a refined concept, it’s time to create a tangible prototype. This can be done through:

The first prototype doesn’t have to be perfect—it simply needs to be functional enough to test your idea and gather insights.

visual representation of late prototyping process

4. Test & Iterate

Testing the prototype is a critical phase where users interact with it to evaluate:

User feedback is essential—observe how people engage with the prototype and identify any challenges or limitations. Testing should include both intended and unintended use cases to anticipate real-world application.

5. Refine & Improve

Prototyping is an iterative process. Rarely does a first prototype meet all the requirements. Based on testing and feedback, refine the design by:

Final Thoughts

Prototyping in Design Thinking is about failing fast, learning quickly, and refining continuously. The goal is not just to create a finished product but to discover what works best for users through rapid experimentation. Whether designing a medical device enhancement, an app interface, or a new physical product, the prototyping mindset fosters innovation, creativity, and user-centered design. Now—what will you prototype next? 🚀


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